Press Release

ACTIVE Network Forges Strategic Alliance with the Professional Convention Management Association (PCMA) for Its Worldwide Events

Comprehensive Event Technology Platform Designed to Increase ROI and Help PCMA Better Serve Its Members

SAN DIEGO--(BUSINESS WIRE)--Dec. 20, 2011-- Active Network, Inc. (NYSE: ACTV) has formed a strategic alliance with the Professional Convention Management Association (PCMA), serving as both an event sponsor and PCMA’s official technology provider for its worldwide events. As part of this alliance, Active Network is providing a robust and fully integrated event technology solution for PCMA’s largest conference, Convening Leaders, in January 2012 which will tether all elements of event management and engagement technology into a single platform.

“We are excited to partner with Active Network and utilize its robust event technology to not only provide a seamless event experience for PCMA members at all of our events, but also to have greater insight and intelligence in our reporting and metrics,” said Deborah Sexton, president and CEO of PCMA. “Working together we believe we can better serve our members with more relevant educational programs and networking opportunities.”

Active Network is providing a complete suite of enterprise-class technology to support Convening Leaders including faster and easier online and onsite attendee registration, a customized social networking platform for events which enables greater collaboration among attendees, and a mobile event app available for download. These customized platforms will greatly enhance PCMA’s on-site networking opportunities by helping attendees connect with one another through discussion boards and private meetings, as well as help them find fellow attendees, sessions, speakers and exhibitors. In addition, Active Network’s integrated technology allows for comprehensive reporting features to increase and measure ROI and help PCMA improve future events.

“We are looking forward to collaborating with PCMA to help create a unique and engaging attendee experience along all points of what we call the Attendee Journey™,” said JR Sherman, SVP and senior general manager of Active Network | Events. “Our approach in the events space is to help PCMA and other organizations drive deeper personalization and engagement, extend the dialogue beyond organized events, and help maximize the benefits for their constituents.”

Active Network executives will share insights on how to run successful meetings by employing the latest digital technologies at the PCMA Learning Lounge’s DigitalU Hub at the co-located Virtual Edge Summit in San Diego January 9-11, 2012. The company will also provide Convening Leaders attendees a behind-the-scenes Technology Tour to demonstrate first-hand how PCMA is leveraging its state-of-the-art event technology. To learn how Active Network technology helps organizations large and small plan successful events, visit us online at our PCMA Partner page or www.activeevents.com.

About The Active Network, Inc.

The Active Network, Inc. is the leading provider of organization-based cloud computing applications—serving the business events, community activities, outdoors and sports markets— with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

© 2011 The Active Network, Inc. All rights reserved. Active.com and ActiveWorks are registered trademarks of The Active Network, Inc. Active Network is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.

Source: Active Network, Inc.

Active Network
Mona Klausing, 858-964-3813
Mona.Klausing@ActiveNetwork.com

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