Comprehensive Event Technology Platform Designed to Increase ROI and
Help PCMA Better Serve Its Members
SAN DIEGO--(BUSINESS WIRE)--Dec. 20, 2011--
Active
Network, Inc. (NYSE: ACTV) has formed a strategic alliance with the Professional
Convention Management Association (PCMA), serving as both an event
sponsor and PCMA’s official technology provider for its worldwide
events. As part of this alliance, Active Network is providing a robust
and fully integrated event technology solution for PCMA’s largest
conference, Convening
Leaders, in January 2012 which will tether all elements of event
management and engagement technology into a single platform.
“We are excited to partner with Active Network and utilize its robust
event technology to not only provide a seamless event experience for
PCMA members at all of our events, but also to have greater insight and
intelligence in our reporting and metrics,” said Deborah Sexton,
president and CEO of PCMA. “Working together we believe we can better
serve our members with more relevant educational programs and networking
opportunities.”
Active Network is providing a complete suite of enterprise-class
technology to support Convening Leaders including faster and easier
online and onsite attendee registration, a customized social
networking platform for events which enables greater collaboration
among attendees, and a mobile
event app available for download. These customized platforms will
greatly enhance PCMA’s on-site networking opportunities by helping
attendees connect with one another through discussion boards and private
meetings, as well as help them find fellow attendees, sessions, speakers
and exhibitors. In addition, Active Network’s integrated technology
allows for comprehensive reporting features to increase and measure ROI
and help PCMA improve future events.
“We are looking forward to collaborating with PCMA to help create a
unique and engaging attendee experience along all points of what we call
the Attendee Journey™,” said JR Sherman, SVP and senior general manager
of Active Network | Events. “Our approach in the events space is to help
PCMA and other organizations drive deeper personalization and
engagement, extend the dialogue beyond organized events, and help
maximize the benefits for their constituents.”
Active Network executives will share insights on how to run successful
meetings by employing the latest digital technologies at the PCMA
Learning Lounge’s DigitalU Hub at the co-located Virtual Edge Summit in
San Diego January 9-11, 2012. The company will also provide Convening
Leaders attendees a behind-the-scenes Technology Tour to demonstrate
first-hand how PCMA is leveraging its state-of-the-art event technology.
To learn how Active Network technology helps organizations large and
small plan successful events, visit us online at our PCMA
Partner page or www.activeevents.com.
About The Active Network, Inc.
The Active Network, Inc. is the leading provider of organization-based
cloud computing applications—serving the business events, community
activities, outdoors and sports markets— with over 47,000 global
business customers and 70 million annual transactions reported last
year. Our technology platform, ActiveWorks®, transforms the way
organizers manage their activities and events by automating online
registrations and streamlining other critical management functions,
while also driving consumer participation to their events. Our flagship
media property, Active.com®, is the leading online community for people
who want to discover, participate in, and share activities about which
they are passionate. Headquartered in San Diego, California since 1999,
the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com
or www.Active.com.
Follow Active Network on Twitter @ActiveNetwork,
@Active
and on Facebook.
About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in
this press release that are not a description of historical facts are
forward-looking statements within the meaning of the federal securities
laws. Any such statements are subject to substantial risks and
uncertainties, and actual results may differ materially from those
expressed in these forward-looking statements. More detailed information
about The Active Network, Inc. and the risks and uncertainties that may
affect the realization of these forward-looking statements is set forth
in its filings with the Securities and Exchange Commission (SEC).These
filings may be read free of charge on the SEC's website at www.sec.gov.
You are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date hereof. All forward-looking
statements are qualified in their entirety by this cautionary statement
and The Active Network, Inc. undertakes no obligation to revise or
update this press release to reflect events or circumstances after the
date hereof.
© 2011 The Active Network, Inc. All rights reserved. Active.com and
ActiveWorks are registered trademarks of The Active Network, Inc. Active
Network is a trademark of The Active Network, Inc. All other trademarks
are the property of their respective owners.
Source: Active Network, Inc.
Active Network
Mona Klausing, 858-964-3813
Mona.Klausing@ActiveNetwork.com
